Brains, Behavior & Design

I just discovered the IIT Institute of Design's toolkit highlighting the key findings of behavioral economics as they apply to design work (see their website on Brains, Behavior & Design - very cool!) The "tools" include beautifully-designed posters, worksheets, and reference cards (downloadable / printable PDFs) describing common motivators (and demotivators) and how designers can leverage those patterns of behavior. As designers of our patrons' experience with the library, we also need to be aware of these concepts.